For a More Creative Brain Follow These 5 Steps
early all great ideas follow a similar creative process and this article explains how this process works. Understanding this is important because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in work and in life can benefit from innovative solutions, lateral thinking, and creative ideas. Anyone can learn […]
The Proven Path to Doing Unique and Meaningful Work
In June of 2004, Arno Rafael Minkkinen stepped up to the microphone at the New England School of Photography to deliver the commencement speech. As he looked out at the graduating students, Minkkinen shared a simple theory that, in his estimation, made all the difference between success and failure. He called it The Helsinki Bus […]
Creativity Is a Process, Not an Event
In 1666, one of the most influential scientists in history was strolling through a garden when he was struck with a flash of creative brilliance that would change the world. While standing under the shade of an apple tree, Sir Isaac Newton saw an apple fall to the ground. “Why should that apple always descend […]
How Innovative Ideas Arise
In 2010, Thomas Thwaites decided he wanted to build a toaster from scratch. He walked into a shop, purchased the cheapest toaster he could find, and promptly went home and broke it down piece by piece. Thwaites had assumed the toaster would be a relatively simple machine. By the time he was finished deconstructing it, […]